+Style Platform

+Style Program

by from SoftBank

This Solution offers a retail channel service.
Community interest
Staff recommends
Sourcing requests


Select a project to apply:

Hey, welcome to the internal recommendation system.

Select or create a project to continue.

Breaking the ice:
Introduce your request, and any other information you’d like to know more about.

Add a message before sending your request.

+Style Program is a program that helps you to tap into the Japanese Market from product planning, crowdfunding, to sales.

About this Solution:


+Style is a platform that connects companies producing IoT (Internet of Things) items with consumers interested in these new products. A fusion of planning, crowdfunding and shopping, +Style gives companies complete control over operations, from project planning to sell, while at the same time ensuring that they can respond to consumer needs. +Style expands purchasing options by introducing products not previously available.



1) Planning : Participatory product planning

Companies post their IoT ideas and products on this website, where we invite people to share their opinions and experiences regarding these new inventions. Posts can include sketches and videos of a product in addition to explanations that showcase features and benefits. Encouraging the public to voice opinions on new IoT devices at the planning stage keeps companies in touch with their customer base.

2)Crowdfunding : Raising money for product production

By employing crowdfunding — a way to raise money for a project or product through online donors — companies can offer products created via participatory product planning, products that are not yet available in the market, and products from overseas companies being released for the first time in Japan.

3)Shopping : Purchasing products unavailable in Japan

The shopping component of +Style gives consumers the chance to purchase the latest IoT products. Sales styles vary, including advance sales, built-to-order sales and limited-quantity sales. The sales screen can contain videos that showcase product features and benefits in addition to detailed explanations. This screen can also be used to conduct test marketing before releasing the product in brick-and-mortar establishments.



Statista estimates, the Japanese IoT market revenue will reach to 116.12 billion U.S. dollars in 2016, and the number will increase more than 50% in 4-year timeframe to 2020.


SoftBank Group Corp. Chairman & CEO, Masayoshi Son, has high hopes in promoting IoT movement and has determined to expanding the business of it.

“Each individual, on average, will have more than 1,000 devices that are connected to the internet by 2040,” he told the audiences at SoftBank World 2016. “There will be no devices that aren’t connected.”



  • Projection: Over 1K IoT devices per person and the total 10T ones work.
  • Note: created by SoftBank Group Corp. based on data by Cisco IBSG, 2011

To picture the world that fully utilised the application of IoT, the chair in your living room will no longer just be a piece a furniture. By implementing sensors in the chair, it can collect your own health-related data; what used to be just a piece of furniture can now turned into a healthcare device. Based on the data collected, the chair will ‘talk to’ your refrigerator, which will then suggest balance diet to you. And not just that, when you put on your shoes, the chair will share data with your shoes to determine if you’ve got a healthy balance between resting and moving around.

In order to realise this ideal IoT world, SoftBank officially launched +Style platform on Mar 30, 2016; a platform that can bring your ideas to physical products.



1)Sony ‘Multifunctional Light’.

The light has humidity and temperature sensors that can smartly adjust your heater and AC. It also contains presence sensor that will help give order to turn on the TV when you walk into the room. An integrated microphone and speaker so you can use the light as an intercom.

2)ZIKTO Walk helps you correct your gait and posture in order to achieve a balanced body.

ZIKTO Walk helps you achieve a balanced posture in the following ways:

  • Walking Posture Adjustment.
  • Body Balance Analysis.
  • Biometric Authentication.
  • Activity Tracker.
  • Call/SMS Notification.
  • Interchangeable strap.


+Style Program is focused on retail-ready project that uses ARM mbed OS, especially targeting the following IoT product categories:

  • Wearable
  • Fashion
  • Smart Home
  • Furniture

The application process is illustrated as follows. HWTrek’s dedicated Project Manager will bridge qualified experienced Japanese importers to handle +Style application and other import-related procedures including logistics, warehouse, certification, product localization, etc. The importer will be the main contact window to +Style to ensure product can enter the Japanese market with ease.




SoftBank Corp. is a subsidiary of SoftBank Group Corp. (TOKYO: 9984). Their business focus on providing mobile communication, fixed-line communication and Internet connection services to customers in Japan. In May 2015, SoftBank Corp. was ranked in the Forbes Global 2000 list as the 62nd largest public company in the world.

By leveraging other subsidiaries in SoftBank Group, one of SoftBank Corp.’s goals aims to take up challenges in new business areas such as IoT and Artificial Intelligence (AI), in addition to operating the domestic telecommunications business. In 2015, the world's first personal robot ‘Pepper’ that has its own emotions was created. Furthermore, in April 2016, SoftBank Corp. starts retailing electricity to homes in Japan, targeting to provide new services made possible by the convergence of telecommunications and power.


Certifications Acquired:

Potential Applications:

Customer Portfolio

Solution news

Ideal Partners

This Solution is most applicable for the following stages and categories:

  • Retail ready
  • Wearables
  • Smart Home Devices
  • Fashion, Furniture

Brought to you by +Style

+Style Partner Alliance Team at SoftBank
+Style is a platform that connects companies producing IoT (Internet of Things) items with consumers interested in these new products. A fusion of planning, crowdfunding and shopping, +Style gives ...
2 Solutions
0 Discussion

Proposed to work with:

Similar Solutions on HWTrek

Stan Chen


by from Golden IC Technology

Stan Chen


by from Golden IC Technology

Solution Tech Tags