Ken Lin

JD+ Program Spice

by from JD.com

Retail
This Solution offers a retail channel service.
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JD+ Program Spice provides acceleration services and production management to projects from overseas to enter the booming Chinese market.

About this Solution:

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JD+ Program Spice is your gateway to China’s consumer electronics market. The program is aimed for hardware creators who have already shipped their products in other markets and want to scale their business. JD+ is accepting applications in following electronics categories: Smart Home, Smart Health, Wearables, Smart Automotive applications. Program Spice is a JD+ and HWTrek co-branded Program aiming to provide your hardware Project with the necessary knowledge, expertise, and tools to successfully enter the Chinese consumer market.

This Program introduces innovative IoT Projects into JD’s distribution systems directly, which lays the foundation to launch products on the JD+ platform. The objective of Program Spice is to bring promising hardware Projects from overseas into China, and champion these innovations among China's consumers. JD+ will provide all the resource of landing, such as logistic/ import duties/ certification/ app localization/ marketing.

Together, JD+ and HWTrek will enable hardware Projects, like yours, to excel both on the Chinese and global consumer markets.

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  • Categories: Smart Home, Health, Wearable, Automotive Applications.
  • Creators first-batch shipped/ Ready for shipping: Also accept post-crowdfund creators, as long as a couple of thousands units are already, or Project is already on the market and keen in entering Chinese consumer market.
  • HWTrek friends: We recommend that your manufacturing and/or logistics partners are either registered on the HWTrek platform, or that we can learn more about them. This will enable us to successfully evaluate the supply chain quality for your Project, and to monitor the process to ensure that your Project has a smooth transition onto the Chinese market on the JD+ platform.

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Market entry, branding. JD.com is the best place to start selling smart hardware devices in China. A total of 8.66 million units of smart hardware were sold through JD.com in 2014. Total orders were 6.75 million, a 280% year-over-year increase, with high predictions for the future JD Cloud service. Cloud storage and data analytics services, and JD Cloud Assistant app can integrate functions and features of various hardware products. It is a solution for launching IoT products in China.

Logistics and operations. JD has the largest fulfillment infrastructure of any e-commerce company in China and provides standard same-day delivery in more than 130 counties and districts, and standard next-day delivery in another 850 counties and districts across China.

JD endorsement. In the China market, JD.com has a competitive advantage over other e-commerce sites in terms of its consumer experience. As JD.com has all its services in house: taking orders, stocking and delivering products, it has better control over the quality of products.

HWTrek support. HWTrek will assist hardware creators in qualifying for the procurement process and certifications ensuring eligibility for JD.com

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Program Spice will enable you to access the proliferating Chinese consumer market through the JD+ platform.

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  • About 50% of Chinese consumers are willing to spend between USD$80-320 on wearable devices;
  • 30% will spend USD$32-80 on wearable devices;
  • 7% are willing to spend more than USD$320 on wearable devices.

The expanding Chinese consumer market:

  • The smart wearable devices market in China is experiencing a 170% growth reaching a market size of USD$1.7 billion this year. In 2017, it will hit USD$4.6 billion.
  • At USD$6.9 billion, the Chinese smart home market currently accounts for approximately 10% of the global market.
  • Health indicator tracking devices, calling and life reminding, and GPS functions are the most in-demand wearable functionalities among Chines consumers.
  • Smart wearable devices have a low price sensitivity with about 50% of Chinese consumers willing to spend USD$80-320 in this product category.

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JD, launched by JD Smart Group, is your access point to the proliferating Chinese consumer market.

  • Largest B2C online direct sales company in China
  • Rapidly capturing market share in China's B2C online direct sales
  • Bring success to overseas products - Fitness Tracker and Silicon Valley startup Misfit operates on the Chinese market on the JD+ platform, and currently the Chinese market accounts for 30-40% of total global sales.

JD+ provides incubation, acceleration or smart Solutions depending on the different stages of company development - click here to find out more about JD+ Solutions.

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JD+ and JD+ partners will provide all the resource for your products entering China Market, such as logistic/ import duties/ certification/ app localization and marketing. Especially, backed by Nasdaq-listed Chinese e-commerce giant JD.com, JD+ will provide four distribution outlets:

(1)Online mall - JD.com

JD.com, or Jingdon Mall, is the largest online retailer in China. With 105 million annual active customer accounts as of March 31, 2015 (YOY growth of 90%), JD.com is experiencing rapid growth. As of December 31, 2013, the number of products they offered through their online marketplace was approximately 25.7 million. In 2014, 689 million orders were made (YOY growth of 113%).Program Spice is an exclusive opportunity to join forces with JD.com the largest B2C online direct sales platform in China. With JD+ and HWTrek's knowledge and expertise, this Program will facilitate your successful entry onto the proliferating Chinese consumer market.

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Quick facts about JD.com:

  • Launched Shanghai warehouse in October 2014.
  • Plan to expand warehouse in Guangzhou, Wuhan, Shenyang, Beijing, Cehngdu, and Xian.
  • 100,000 square meter Shanghai warehouse: mainly for medium-sized items for third-party sellers, including laptops and small-sized home appliances.
  • JD operates a highly-automated sorting technology with 16,000 packages per hour and 100,000 orders per day.

(2) Crowdfunding platform

JD’s crowdfunding website, founded in July 2014, has attracted 627,000 backers pledging RMB148 million (about US$24m) for 238 projects in the six months since its launch. The data from 01 Caijing show that JD secured top 1 place in China crowdfunding market in 2014 and raised over 122 million Yuan.

(3) User Trial Community

With existing customer data base on JD smart and online professional consultants, startups can easily promote their products at a low cost and achieve high marketing exposure by providing 5~10 samples to selected users out of 1000~3000 interested users. Moreover, startups will get the first-hand user reviews, and the positive review will be a stepping stone to JD.com with potential boosting sales. The campaign will be following with JD Smart Community’s resources on media promotion for higher brand awareness.

(4) Product Debut Platform

If your products plan to launch on JD platform, JD+ will support you with whole package marketing plan and research.

Program Spice is a five-month program that launches your Project onto the Chinese market. In the first month, JD+ will evaluate your Project, and your product will be selected to be sold on JD.com in bulk.

In the second to fourth months, JD+ sets up the marketing mix and with their support you may be invited to do JD crowdfunding. In the meantime, we will assist in monitoring the quality of your supply chain.

The final month will consist of planning online promotions and shipping to the JD+ warehouse in China. Here you will have the opportunity to receive investments.

Program Spice is an exclusive opportunity to join forces with JD.com the largest B2C online direct sales platform in China. With JD+ and HWTrek's knowledge and expertise, this Program will facilitate your successful entry onto the proliferating Chinese consumer market.

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This is your chance to get in - apply for the JD+ Program Spice Now!

The application period is 3 months.

  1. Click the Apply button on the top right side of this page.
  2. Select your hardware Project. Make sure you have a killer Project page.
  3. Tell us why your Project should be selected for JD+ Program Spice.
  4. Once you have written a compelling message, click the Apply button.
  5. We will notify you after receiving your application. Best of luck!

Got any questions? Check out the Q&A section for frequently asked questions or post your own questions!

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JD.com, or Jingdon Mall, is the largest online retailer in China excelling in a variety of different areas, including e-commerce, logistics, Internet finance, cloud computing and smart technology.

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With 105 million annual active customer accounts as of March 31, 2015 (YOY growth of 90%), JD.com is experiencing rapid growth. As of December 31, 2013, the number of products they offered through their online marketplace was approximately 25.7 million. In 2014, 689 million orders were made (YOY growth of 113%).


Quick facts about JD.com:

  • Launched Shanghai warehouse in October 2014.
  • Plan to expand warehouse in Guangzhou, Wuhan, Shenyang, Beijing, Cehngdu, and Xian.
  • 100,000 square meter Shanghai warehouse: mainly for medium-sized items for third-party sellers, including laptops and small-sized home appliances.
  • JD operates a highly-automated sorting technology with 16,000 packages per hour and 100,000 orders per day.

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JD Equity Crowdfunding is JD.com's newest crowdfunding platform which adds to the success of their existing crowdfunding platform, Coufenzi. The new crowdfunding platform leverages JD.com's global brand and reputation in the e-commerce industry to provide entrepreneurs in China with access to potential early-stage investors.

JD Equity Crowdfunding provides perks including:

  • Access to JD.com's knowledge and expertise
  • Training courses hosted by JD.com, experienced investors and entrepreneurs.
  • Internet financing tools, marketing support and JD Cloud (a cloud computing unit).

In addition, projects on the crowdfunding platform are assigned with a professional investment manager either from a VC firm or a company of similar stature, who is responsible for working directly with the startups to ensure transparency and clear communication with investors. JD.com takes a small equity stake in the projects that successfully raise funding through the crowdfunding platform.

JD Equity Crowdfunding was launched in July, 2015 with 12 projects such as Thunderobot, Fastwheel, and WeBuzz. These projects have the opportunity to work with VC companies including Capital Today, Zhenfund, and Sequoia Capital.

JD Equity Crowdfunding builds on the success of Confenzi, JD.com's crowdfunding platform launched in July 2014, which has thus far helped startups raise more than RMB280 million. More than 90% of projects have successfully reached their fundraising goal. Coufenzi is the largest crowdfunding platform in China, accounting for a third of all money raised through crowdfunding in the country.

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This Solution is most applicable for the following stages and categories:

  • Working prototype
  • Enhancing industrial design
  • Improving electronic board
  • Design for manufacturability
  • Crowdfunded and Shipped
  • Wearables
  • Smart Home Devices
  • Auto Applications
  • Health Devices

Brought to you by Ken

Director, International Business Development at JD.com
EXPERIENCES:Ken takes in charge of international business for JD.com Smart Group. Prior to JD, he worked with private equity firms, IBM and PWC and focused on TMT industry. Ken earned L.L.B from ...
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Solution Tech Tags

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  • ZigBee
  • Z-Wave
  • Bluetooth 2.x/3.x
  • Bluetooth 4.x/BLE
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