George Cook

Electronic Enclosures and Cases

by from 123DESIGNS

This Solution offers a mechanical engineering service.
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Make your chips look amazing in your custom electronic enclosure. Highly stylized and engineered to perfection.

About this Solution:

Make your chips look their best with a custom enclosure. Whether you need a sleek style or rugged performance, we can deliver a box that is so much more than just a case. Our goal is to enhance your brand.

Special Capabilities:

  • Award winning style
  • Waterproofing
  • High impact environments
  • Thermal management
  • Hidden cable routing
  • Display screens
  • Touch pad interfaces
  • DFM + DFA

Our Process:

Whether you are showcasing at a trade show, crowdsourcing online, or pitching to upper management, a technology product’s appeal is more than just the problem it solves. Design, connectivity options, user interface, and long term quality are all important to today’s consumers.

“Making chips and code look their best is easier when you understand the product development process.” says George Cook, Lead Innovator at 123DESIGNS. “Entrepreneurs and business leaders need to understand the importance of iteration, and ongoing market validation, when bringing new products to market quickly.”

1. Enclosure Development Team Selection

Project teams focused on consumer electronics hardware need three key skillsets, sufficiently differentiated to suggest a specialist for each. A competitive IoT product will need an electrical engineer, industrial designer, and mechanical engineer collaborating during the process. Software is, of course, critically important to IoT products as well, but today we are just focusing on the hardware.


2. Concept Ideation

Led by the industrial designer, several (3-10) concept sketches are made. These are often very rough hand sketches, or quick 3D mockups. The point of the concepting step is to explore a lot of ideas while quickly iterating to include new thoughts uncovered by the last. Getting stakeholder agreement on a design at this stage is critical to moving forward.


3. PCB Layout

Led by the electrical engineer, PCB schematics are made using ECAD software. Initial layout sizes and mounting locations are made in collaboration with the mechanical engineer, based on the approved concept art. Individual chip, battery, and connector selections determine many of the final product capabilities and costs. For example does your product connect with wifi, bluetooth, or perhaps both?

“Iot Hardware heavily relies on existing communication networks and standards. When designing a new product it is best to decide up-front which standards and protocols to support and then aggressively implement them. This makes it easier from a design standpoint (no need to re-invent the wheel) and from a usability standpoint – customers are probably already familiar with what you are doing, so less learning is necessary on their end.” – Dave Brobst, Solutions-Cubed


4. CAD Modeling

Led by the mechanical engineer, design for manufacturing begins in 3D CAD. The model can be used for a host of useful things, like photo realistic renderings, performance simulations, and videos showing what the product will be.


5. Prototype

There are three options for startups when making prototypes, professional services, 3D Prining, and DIY. Final assembly of the first working prototype is often a team affair, relying on the skills of everyone previously involved.

6. Iterate

One to three months may have been spent getting to the point of testing a prototype. The lessons learned, and new ideas generated during the process can only be incorporated by starting back at a previous step and making an improved prototype. 3-5 prototype iterations are typical.

“Time to market is important, budget is important, but iterations required seems the truest measure of a product development team’s effectiveness.” – George Cook

7. Mass Production

Most IoT products spend 6 months to 2 years in the earlier 6 stages of development, including any iterations. Shifting into mass manufacturing is often a kind of baton passing…while also jumping a hurdle. The engineering team selected at the beginning of this process moves onto the next hot product. The manufacturing, sales, and marketing teams spin into full gear. All of this requires a new, exponentially higher level of funding and resources than all previous steps.

Many great product ideas die before reaching mass production. Having a perfected prototype in hand does not sell it to management. Having a Kickstarter campaign does not equal getting funded. Being at CES does not manifest a crowd at your booth. Marketability tests need to be performed in front of, and during this process to justify mass production. Managing this process well means knowing when it’s best to pause development and ask for market validation.

“Concept art, CAD renderings, and prototypes each act as important opportunities for IoT product companies to harvest innovative feedback, and create a marketing buzz doing it.”

Certifications Acquired:

Potential Applications:

All good chips need a home. We help them be comfortable, and look their best.

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Ideal Partners

This Solution is most applicable for the following stages and categories:

  • All development stages
  • Wearables
  • Industrial Applications
  • Sports Devices
  • Toys & Games
  • Audio & Video Devices
  • Smart Home Devices
  • Tech Accessories
  • Auto Applications
  • Health Devices
  • Science Gadgets
  • Other Technologies

Brought to you by George

Engineer - Owner at 123DESIGNS
123DESIGNS is dedicated to transforming great product ideas into tangible sales. In the last three years we have helped launch 19 new products, with success defined by sales exceeding investment. ...
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