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Bacardi's Le Club Grey Goose

by from RPD International

This Solution offers an ODM/OEM/EMS service.
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The Bacardi Grey Goose is a sterling silver goose that contans an NFC chip that can be used as a key in bars and clubs around the world.

About this Solution:

RPD worked with Bacardi’s Grey Goose vodka brand in 2015 to help them launch their luxury member’s club: Le Club Grey Goose.

Grey Goose approached RPD and agency Mr President to help them launch an exclusive club in Courchevel 1850, France. They were looking for something that would unlock an exclusive experience for guests in the town, when they came down off the ski slopes each night.

Between RPD and Mr President, we came up with a connected luxury tag that would store information about a customer’s favourite drinks, venues and activities on a night out. When they visited a Bacardi activated venue, they would be able to scan their connected device to unlock all of these things – they’d find their favourite drinks on the table, tickets to their favourite show or other entertainment.

The device was handmade by RPD suppliers in the UK. It was hand-crafted from sterling silver, containing and NFC tag for interaction with POS systems around each venue. RPD worked with Bacardi from the conception stage, through design, right to production and logistics for shipping.

The Le Club Grey Goose campaign has now been extended globally, with activated venues around the world, including Ibiza, Monaco and sporting events like the US Open.

Certifications Acquired:

Potential Applications:

Device records drinking and lifestyle habits, when scanned in a Bacardi location free drinks, events and entertainment are available on demand.

Customer Portfolio

  • Grey Goose

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This Solution is most applicable for the following stages and categories:

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  • Working prototype
  • Enhancing industrial design
  • Design for manufacturability
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  • Sports Devices
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Development Manager at RPD International
RPD International helps companies develop and produce new products. We work directly with senior management and R&D or Innovation teams, to solve problems, develop sustainable solutions and bring ...
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Solution Tech Tags

  • NFC
  • Mechanical Design
  • Industrial Design(ID)
  • Packaging Design