Anurag Khilnani

Amazon Launchpad Program

by from Amazon Launchpad

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Amazon Launchpad is a unique program that showcases cutting-edge products from startups like yours to millions of Amazon customers.

About this Solution:

Amazon Launchpad – Where Startups take flight

We make it easy for startups like yours to launch new products on Amazon and get them discovered. We use Amazon’s world-class e-commerce expertise, global infrastructure, and powerful marketing tools to help you tell your story and deliver your products to millions of potential customers. Our team is invested in your success, allowing you more time to focus on innovating and growing your business.

144524743369871654.pngLaunch Faster

We help you get to market quickly, from account setup to your first sale. Take advantage of Amazon’s fulfillment network to launch fast and with a bigger impact.

144524743369871654.pngBuild your Brand

Our purpose-built product detail pages help you tell your unique brand story to Amazon customers everywhere. Use content-rich features like video and “About the Startup” Q&A to showcase your product and connect with customers on a personal level.

144524747329863823.pngGet Discovered

No matter the size of your company, we’ll enable you to boost your business with a wide range of marketing support and PR opportunities to help your products get discovered.

14452475210894941.pngGo Global

Amazon Launchpad is a global program. So when you’re ready to take your business to new marketplaces, we can help you take advantage of Amazon’s world-class fulfilment, trusted customer service, and Prime delivery benefits across the world.


Why is Amazon doing this?

  • We often hear from startups that bringing a new product to customers can be just as challenging as building it. We support these young companies with Amazon’s global selling and expertise to help them build, launch and scale their brand and stay focused on product innovation.
  • We want to constantly delight our customers by bringing them with new, unique, and innovative products

Which startups are eligible to participate in the Amazon Launchpad programme?

We consider startups that are ready to go to market and funded by crowdfunding platforms, venture capital firms and other startup accelerators who are a part of our funding network. If your startup is supported by a company that is currently outside our network, we’ll evaluate your application on a case-by-case basis.

How are Amazon Launchpad startups treated differently than other Amazon sellers?

We appreciate that startups have different needs than more established companies. Amazon Launchpad has been designed to meet these needs while giving you the marketing benefits typically reserved for our more established Amazon sellers, from day one. We’ll help you create story-telling opportunities for you to talk about your products using larger images, videos and custom product detail pages, and merchandise them across Amazon and on our programme storefront to ensure they are discoverable to our customers. All this, of course, is on top of the standard Amazon benefits - access to millions of loyal global customers, Amazon’s world-class fulfilment infrastructure, trusted customer service and delivery benefits. When you’re ready to scale your business in markets outside of Europe, we can leverage Amazon’s presence in marketplaces around the world to help you expand to other markets.

Launch on Amazon Launchpad in 3 easy steps

Once you apply and are accepted into the program, you can quickly get started with Amazon Launchpad.

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Apply Now!

144524532393015979.pngAmazon Launchpad UK

144524532393015979.png Amazon Launchpad Germany

144524532393015979.png Amazon Launchpad France

144524532393015979.png Amazon Launchpad USA

144524532393015979.png Amazon Launchpad India

144524532393015979.png Amazon Launchpad China

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This Solution is most applicable for the following stages and categories:

  • Design for manufacturability
  • All project categories

Brought to you by Anurag

Head of Business Development at Amazon Launchpad
Responsible for business development and structuring partnerships with funding partners (VCs, accelerators, incubators and crowdfunding platforms) across the EU and Asia.Amazon Launchpad is a ...
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