Amazon Launchpad is a unique program that showcases cutting-edge products from startups like yours to millions of Amazon customers.
About this Solution:
Amazon Launchpad – Where Startups take flight
We make it easy for startups like yours to launch new products on Amazon and get them discovered. We use Amazon’s world-class e-commerce expertise, global infrastructure, and powerful marketing tools to help you tell your story and deliver your products to millions of potential customers. Our team is invested in your success, allowing you more time to focus on innovating and growing your business.
We help you get to market quickly, from account setup to your first sale. Take advantage of Amazon’s fulfillment network to launch fast and with a bigger impact.
Build your Brand
Our purpose-built product detail pages help you tell your unique brand story to Amazon customers everywhere. Use content-rich features like video and “About the Startup” Q&A to showcase your product and connect with customers on a personal level.
No matter the size of your company, we’ll enable you to boost your business with a wide range of marketing support and PR opportunities to help your products get discovered.
Amazon Launchpad is a global program. So when you’re ready to take your business to new marketplaces, we can help you take advantage of Amazon’s world-class fulfilment, trusted customer service, and Prime delivery benefits across the world.
Why is Amazon doing this?
- We often hear from startups that bringing a new product to customers can be just as challenging as building it. We support these young companies with Amazon’s global selling and expertise to help them build, launch and scale their brand and stay focused on product innovation.
- We want to constantly delight our customers by bringing them with new, unique, and innovative products
Which startups are eligible to participate in the Amazon Launchpad programme?
We consider startups that are ready to go to market and funded by crowdfunding platforms, venture capital firms and other startup accelerators who are a part of our funding network. If your startup is supported by a company that is currently outside our network, we’ll evaluate your application on a case-by-case basis.
How are Amazon Launchpad startups treated differently than other Amazon sellers?
We appreciate that startups have different needs than more established companies. Amazon Launchpad has been designed to meet these needs while giving you the marketing benefits typically reserved for our more established Amazon sellers, from day one. We’ll help you create story-telling opportunities for you to talk about your products using larger images, videos and custom product detail pages, and merchandise them across Amazon and on our programme storefront to ensure they are discoverable to our customers. All this, of course, is on top of the standard Amazon benefits - access to millions of loyal global customers, Amazon’s world-class fulfilment infrastructure, trusted customer service and delivery benefits. When you’re ready to scale your business in markets outside of Europe, we can leverage Amazon’s presence in marketplaces around the world to help you expand to other markets.
Launch on Amazon Launchpad in 3 easy steps
Once you apply and are accepted into the program, you can quickly get started with Amazon Launchpad.
This Solution is most applicable for the following stages and categories:
- Design for manufacturability
- All project categories