+Style is a platform that connects companies producing IoT (Internet of Things) items with consumers interested in these new products. A fusion of planning, crowdfunding and shopping, +Style gives companies complete control over operations, from project planning to sales, while at the same time ensuring that they can respond to consumer needs. +Style expands purchasing options by introducing products not previously available.
1. Planning : Participatory product planning
Companies post their IoT ideas and products on this website, where we invite people to share their opinions and experiences regarding these new inventions. Posts can include sketches and videos of a product in addition to explanations that showcase features and benefits. Encouraging the public to voice opinions on new IoT devices at the planning stage keeps companies in touch with their customer base.
2. Crowdfunding : Raising money for product production
By employing crowdfunding — a way to raise money for a project or product through online donors — companies can offer products created via participatory product planning, products that are not yet available in the market, and products from overseas companies being released for the first time in Japan.
3. Shopping : Purchasing products unavailable in Japan
The shopping component of +Style gives consumers the chance to purchase the latest IoT products. Sales styles vary, including advance sales, built-to-order sales and limited-quantity sales. The sales screen can contain videos that showcase product features and benefits in addition to detailed explanations. This screen can also be used to conduct test marketing before releasing the product in brick-and-mortar establishments.
* +Style is a registered trademark of SoftBank Corporation.