Steven Liu
Steven Liu
Maker Operating Director at Alibaba Group
Hangzhou, China
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Company Website: Alibaba Group

Steven is the person in charge of InnoStar program which is the one to help hardware startups when they create the IOT business and service.

What is InnoStar Program?

Aimed at helping creators find retail channel and assisting buyers and distributors to discover good products, Taobao partnered with LKK Design, Green Pine Capital, and other partners, launch InnoStar Program. Taobao will provide following supports to accelerate technology and fashion products:

·Innovation center: Taobao build some Innovation Bases in China to integrate resource for creators, such as product design, supply chain management, marketing strategy and community operation. Taobao’s partners are in charge of the daily management and resources integration.

·Innovation shop in-shop: Creators can build their own special online shop in-shop and community called Innovation shop in-shop on Taobao. It is a bridge linking creators and consumers. Taobao will give online official certifications for creators in this Program, so that consumers can easily recognize startups from hundreds millions of stores. Taobao will also help to bridge distributors to Creators. Besides, Taobao will hold a series of meetups and demo shows offline to help promote these Innovation shop in-shop.

·Innovation Store: Offline store for innovative products. Creators can put their products in these Store and let consumers to experience.

·Creator Talk: An offline talk show for creators to promote their products. This talk show may hold in some offline events, radio channel, even TV Show.

Who can apply for InnoStar program?

  • Smart devices or innovative products.
  • Creators first-batch shipped/ Ready for shipping
  • Creators has the ability to register trademarks.

How can InnoStar program help creators?

  • Supply chain service from Innovation Base.
  • Millions of website traffic from Alibaba.
  • Official online creator verification from Taobao.
  • Distributors all over the world help you enter global market.

About Taobao

Launched in May 2003, Taobao Marketplace ( is the online shopping destination of choice for Chinese consumers looking for wide selection, value and convenience. Shoppers choose from a wide range of products and services on Taobao Marketplace, which features hundreds of millions of product and service listings. Taobao Marketplace was China's largest online shopping destination in terms of gross merchandise volume in 2013, according to iResearch.