John Ellis
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John Ellis
President and CEO at Silicon Integration Initiative, Inc.
Austin, United States
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https://www.hwtrek.com/profile/john-ellis.8376
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Personal Profiles:

Some of the hardest and most interesting problems involve not only developing and implementing technology and technology roadmaps for companies and industries, but identifying successful business models and processes, and developing and/or hiring the people to implement them. That’s why I love management and technology-management consulting roles.

Not everyone can see a problem from such multi-faceted positions, but solutions may fail if all aspects aren’t taken into account.It’s taken many years for me to learn these skills. I’ve done everything from mechanical design and embedded system programming to proposing and running multi-million dollar joint-venture programs, putting my very best into these roles while earning accolades along the way. Success in these roles has also taken negotiation and people skills. I’ve taken a number of accompanying courses on sales and negotiation, including some from UCLA, Camp, and Gardner. I’m well familiar with and make use of, MBTI and DiSC. Finally, to guarantee trust, I ensure I have no conflicts of interest before taking on a role.

Results:

As a result, I’ve been able to assemble a room of staunch competitors in a closed-door meeting and in few hours walk out with a list of the top economic and technical barriers to success. Within months we’d submitted a winning R&D proposal to the government for $10M. A double-blind survey uncovered underlying issues which helped solve the top economic barrier.In another case, I’ve moved a company’s new business investment strategy from an ad-hoc, board member advice and gut feeling process, to a well-vetted, market-segment needs, SWOT, and make/buy/partner/abandon analysis. This was used to develop a long-term business-strategy roadmap, which was re-evaluated each year.

Team:

Finally, great things are accomplished with a champion team and an important task. A skill I’ve developed over the years is in assembling great teams and motivating them to give their best.


Specialties:

  • Strategic planning
  • Market segment analysis
  • Organizing and leading collaborative research and development
  • Business development
  • Analysis, design, and implementation of real-time systems.

ABOUT Silicon Integration Initiative:

Silicon Integration Initiative (Si2) is a Research and Development Joint Venture focused on Electronic Design Automation (EDA) software interoperability.

Si2 is the largest organization of industry-leading semiconductor, systems, EDA and manufacturing companies focused on the development and adoption of standards to improve the way integrated circuits are designed and manufactured, in order to speed time-to market, reduce costs, and meet the challenges of sub-micron design. Now in its 27th year, Si2 is uniquely positioned to enable timely collaboration through dedicated staff and a strong implementation focus driven by its member companies. Si2 represents over 70 companies involved in all parts of the silicon supply chain throughout the world.


Products

OpenAccess Coalition Provides Member with Protection

The OpenAccess Database is the world’s most widely used, open reference database for IC design, with a supporting standard API. It was developed to create authentic interoperability between EDA companies and semiconductor designers and manufacturers. Its adoption has improved design flow efficiency across the industry.

Compact Model Coalition

Industry Cost-Savings through Standard Models

The Compact Model Coalition (CMC) is a working collaborative group focused on the standardization of SPICE (Simulation Program with Integration Circuit Emphasis) device models.

When a new or enhanced chip is designed, it must be simulated prior to manufacturing. This can be thought of as proof of concept and is vitally important to validate the concept before it enters the capital intensive phase of manufacturing. The simulations are based on standard models (expressed in the form of equations) governed by CMC.

Once the standard models are proven and accepted by CMC, they are incorporated into design tools widely used by the semiconductor industry. The equations at work in the standard models setting process are developed, refined and maintained by leading universities the CMC directs and funds to standardize and improve the models.

The members of our coalition are modeling experts. All join the CMC for an important and highly valuable reason: they want to be a voice, an influencer, for themselves and their companies in the standard-model- setting process.

While anyone in the industry can access CMC open source standards and models, CMC members enjoy a layer of additional benefits:

Early access to new solutions. CMC members can access new simulation models and existing model enhancements long before they are released to the public.

A voice in the selection process. Members determine which models the CMC targets for new development and which models receive ongoing CMC financial support.

Professional growth. CMC members enjoy the opportunity to learn from and work with the world’s most talented compact model developers from both industry and academia.

Free Si2 Base Membership. Our recently enhanced membership packages give CMC members a complimentary Si2 Base Membership, with opportunities to participate in special interest groups.


OpenStandards is Relevant

OpenStandards is a blend of existing and new Si2 projects

It features a new program structure, one-fee pricing, and a contemporary set of rules