We love supporting and financing startups
We at Asgard love investing in hardware (IoT), software (AI), drones, robots and virtual reality. When entering a startup financing round we prefer seed and Series A rounds. We are location agnostic, and will check your traction, strategy, market, team and business model.
Best time to start and grow a company
We believe there has never been a better time to start a company and reach billions of customers while doing so. Consequently, there has been a wave of technologies and startups based on the Internet and computing industries, both of which have enabled anyone to creatively disrupt whole markets.
The changes are apparent in everyday life. We live longer and are healthier than our grandparents’ generation. Technologies like computers, smartphones, wearables, SaaS and apps make us more productive and let us communicate everywhere and with everyone.
What we are seeing now is just the beginning. Considering we don’t even have flying cars yet, many innovations are still to come. This leaves unlimited opportunities for entrepreneurs and the startup ecosystem.
One way to make a dent in history is to start a company with a 10x product and an amazing team. We aim to support the most ambitious and visionary founders and help them make their ideas a reality.
Thirty years from now we expect to see more robots than humans on Earth. There will be an additional 100 computers per head. Hardware, software and the human body will merge. Smart software will lead and support us humans, helping us gain free time, win personal liberties and hopefully conquer space.
Our focus for investments
Our main areas for investment are the Internet of Things (IoT) and artificial intelligence (AI). What does this include?
Internet of Things
We love smart-connected hardware startups. Anything that flies, speaks, thinks, moves, interacts or just makes life easier for people and companies. This could be security systems, vertical indoor gardening, music wearables, home energy automation, entertainment management, object tracking, beacon management, learning devices, cooking devices or toys. We do not limit ourselves to hardware, and in fact favor projects with a strong software element. We like to ask “are you a hardware company or a software company?” Software wins when it comes down to it.
By 2030 we will have 50 billion connected devices when we reach the Internet of Everything. Alongside this, there is a huge potential for new products both big and small which connect machines (M2M) and humans (machine-human-interfaces).
This means we are also interested in pure software startups. This could be a T1, T2 or T3 intelligence. We’re talking about machine intelligence, machine learning, AI Kindergarten, deep reinforcement learning, node networks, neural networks, dialog systems, adaptive systems, cognitive machines, autonomous agents – until we have an artificial (general) intelligence.
As far as software is concerned, the business model and the target market is essential. We enjoy both B2C (business-to-customers) and B2B (business-to-business). This could include the creation of a self-aware AI, a self-teaching chat bot or predictive analytics for lawyers, banks and industrial companies.
Drones, Robots and Virtual Reality
Additionally, we are on the lookout for startups which either make reality better, or create new realities. This includes Drones, UAVs (unmanned aerial vehicles) and self-driving cars. Everything about self-moving machines is very exciting, and our passion for cool Robots is also worth mentioning. If you have a piece of software which helps control, steer or monitor moving hardware, consider us your friend.
And since we believe the Matrix is a better scenario than Terminator, we love Virtual Reality. If you make cameras, lenses, content, marketplaces, glasses, games, movies or educational products – we would love to learn more about them. This includes Augmented Reality as well.