Drew Brisley
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Drew Brisley
Industrial Designer at Trig
Raleigh, United States
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Company Website: Trig

Trig® offers a host of innovation consulting services for client companies, including opportunity identification, customer research, and ideation facilitation and management.

We deploy several innovation management frameworks to help clients understand their optimal approach for the fuzzy front end of innovation, identify market opportunities, and then gain a deeper understanding of their customer’s unmet needs. Our innovation consulting process culminates with insight synthesis and idea generation through a structured team ideation session.

From manufacturers of durable goods to global financial services companies, our clients benefit from our firm's ability to provide an imaginative spark to veteran teams, refreshing and enhancing product portfolio strategies for months and years to come.


Services

Trig® offers a host of innovation consulting services for client companies, including opportunity identification, customer research, and ideation facilitation and management. We deploy several innovation management frameworks to help clients understand their optimal approach for the fuzzy front end of innovation, identify market opportunities, and then gain a deeper understanding of their customer’s unmet needs.

Our innovation consulting process culminates with insight synthesis and idea generation through a structured team ideation session. From manufacturers of durable goods to global financial services companies, our clients benefit from our firm's ability to provide an imaginative spark to veteran teams, refreshing and enhancing product portfolio strategies for months and years to come.

Innovation Consulting Ideation

IDEATION

We understand that effective Ideation sessions depend on the quality of preparation before gathering the key stakeholders in a room. Upon initiating an ideation session, Trig’s consultative approach works to identify management objectives and select high-level parameters to emphasize during the session.

Innovation Consulting Opportunity Identification

OPPORTUNITY IDENTIFICATION

From translating the functional and emotional needs of your target audience into actionable insights, to analyzing the competition within the same space, our innovation consulting services make sure your ideas go into place where they'll be most successful and make the most impact on the market.

Innovation Consulting Voice of Customer Research

CUSTOMER RESEARCH

Our diverse team of professionals brings multiple perspectives to the table, establishing a baseline for market performance that drives form, function, and launch strategy. Trig’s work in this area includes traditional market research, behavioral mapping, and trend analysis.

Innovation Consulting patent illustrations

PATENTS DRAFTED QUICKLY

The USPTO now awards patents based on first-to file, instead of first-to-invent. From a simple flow chart to the most complex mechanical drawings to highly detailed design patent figures, we support rapid provisional patent filings immediately following ideation as a key deliverable of innovation consulting.

Design services, our foundational offerings, include industrial design, product development, rapid prototyping, design-for-manufacture, packaging, graphic design, patent illustrations, and user manuals. With a defined concept in the innovation stage, design is about bringing that idea to life.

As one of the top-tier product design firms, Trig® helps clients navigate the industrial design process from sketches to complete 3D CAD packages ready for manufacturing and commercialization. For more complex products, we partner with engineering teams to deliver a seamless, coordinated solution.

Industrial Design

INDUSTRIAL DESIGN

Our team of industrial designers envision empathetic designs for the end user, resulting in unparalleled functional and emotional connections that keep people coming back for more.

Graphic Design

GRAPHIC DESIGN

Engaging, visuals that not only draw attention, but distill mass amounts of information in an aesthetically pleasing and highly intuitive way.

Mechanical Design

MECHANICAL DESIGN

Modern product requirements demand attention to detail and outstanding problem-solving capabilities to meet economic, functional, and production objectives. Trig provides the requisite level of expertise needed to move from concept stage to manufacturing to hand-off.

Brand Identity

BRAND IDENTITY

Whether you're launching a new brand or giving one a makeover, brand identity services at Trig® will carve out a market position that builds equity and allegiance.

At Trig®, we define marketing as demand management. Trig’s core specialty is industrial design innovation and ideation, with strong experience in brand development for new products and services, and marketing plans for patent-pending introductions.

With Trig® Innovation, Trig® Design, and Trig® Marketing, we can partner with clients on a full scope of services, including: product development, naming, brand identity, trade and channel strategy, core marketing messaging, corporate communications (company news/blogs, social media, and media/public relations), video and animation, website design and development, trade show signage and collateral, and financial modeling.

Once a product launches, we also offer a suite of services focused on short-term sales drivers, centered on a philosophy of Revenue Performance Management (RPM). With RPM, we measure the effectiveness of the client's promotional mix through the sales pipeline, as various channels generate and nurture leads, eventually converting prospects into sales. This process models a more efficient allocation of advertising and promotional investments, ultimately drawing direct lines between these investments and increased sales.

Trig Video production logo

VIDEO PRODUCTION

A new wave of expression to complement all areas of design and development of new products, Trig’s in-house video production crew augments the innovation process in several ways.

Trig Communications logo

COMMUNICATIONS

Our marketing group at Trig® adds human capital and multiple skill sets (strategy, design, copywriting, technology implementation) to the clients' team of experts, so they can minimize headcount and scale up their own resources over time.

Trig Animation logo

ANIMATION

Show off your product in ways that break through the inherent boundaries of two-dimensional drawings and 3D CAD models. When still images are simply not enough, Trig® can produce realistic and engaging animations that capture the stylistic and mechanical essence of a product - even before the product is manufactured.

Trig Marketing Strategy logo

MARKETING STRATEGY

One of our defining values at Trig is our pragmatism. We often define pragmatism as an underlying philosophy that we apply the right solutions, and the right amount of them, to meet the challenges of our clients in the two core areas of their businesses, innovation and marketing.

Trig Brand Identity Logo

BRAND IDENTITY

Whether you're launching a new brand or giving one a makeover, brand identity services at Trig® will carve out a market position that builds equity and allegiance.

Trig website design

WEBSITES

We are a member of Squarespace Circle, an exclusive community of professionals who build websites on Squarespace.


Work

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