Colin Billings
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Colin Billings
Founder at Resonance Growth Consulting
San Francisco, United States
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https://www.hwtrek.com/profile/colin-billings.3057
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ABOUT Resonance Growth:

Venture-backed startup executive with expertise in visioning and building products and businesses.

Innovative Product Leadership - defined award-winning user experience and led design and product development through service expansion from one to eight operating platforms in 2.5 years: Platforms: iOS, Android, BlackBerry, WebOS, Web, Sonos, and Cars.

Growth Hacker – led cross-functional team (engineering, design and content) to grow registered user base. Productionalized 7 of 8 R&D projects worked on in the last 6mos.

Data & Personalization – directed cross-functional team (statisticians, engineers and analysts) to measure and improve the service; A/B Optimization; DiscoveryEngine; DataAnalytics

Business Development – responsible for evaluating, cultivating, and negotiating all platform relationships.

Product Marketing– creative director behind efforts to engage users post-download and drive engagement.

Formerly member of founding team for digital media start-up that delivers personalized audio information (everything but music) to listeners through their mobile phones. Responsible for defining and implementing the entirety of the user experience (from marketing to product), growth management, business and partnership strategy and the origination of internal business functions.

JD - '10 - University of California Hastings College of the Law MBA - '09 - University of San Francisco- Masagung Graduate School of Management

Specialties: Digital Marketing Product Development Mobile User Acquisition Mobile Development

About Resonance Growth Consulting

DEFINE

Clearly articulating the business objectives and how growth interrelates to these challenges is critical to establishing an ambitious and authentic growth strategy.

UNDERSTAND

User-centric focus and careful study of the dynamics created by existing product and business structures should reveal quantifiable opportunities. Use data to discover value producing behaviors and plan to unlock those latent forces.

BUILD

Carefully design new approaches in product, marketing and business to align the force of your entire organization upon your growth goals.

What we Offer:

PRODUCT VISION & STRATEGY

BUSINESS MODEL DEVELOPMENT / ENTERPRISE GROWTH STRATEGY

USER LTV ANALYSIS & MODELING

DATA DRIVEN EXPERIMENTATION FRAMEWORKS

A/B TESTING / RAPID PROTOTYPING

USER ON-BOARDING

RETENTION / ENGAGEMENT PROGRAMS

Push Notifications

Email

In-App Features

RECOMMENDATION ALGORITHMS & EXPERIENCES

SOCIAL INTERACTIONS AND VIRALITY

USER ACQUISITION

Campaign Strategy & Management

Creative Concepts

Real-Time Bidding / CPI Tracking

Twitter // Facebook Install Ads

BRANDING, MESSAGING, MARCOMM & PR