ABOUT Resonance Growth:
Venture-backed startup executive with expertise in visioning and building products and businesses.
Innovative Product Leadership - defined award-winning user experience and led design and product development through service expansion from one to eight operating platforms in 2.5 years: Platforms: iOS, Android, BlackBerry, WebOS, Web, Sonos, and Cars.
Growth Hacker – led cross-functional team (engineering, design and content) to grow registered user base. Productionalized 7 of 8 R&D projects worked on in the last 6mos.
Data & Personalization – directed cross-functional team (statisticians, engineers and analysts) to measure and improve the service; A/B Optimization; DiscoveryEngine; DataAnalytics
Business Development – responsible for evaluating, cultivating, and negotiating all platform relationships.
Product Marketing– creative director behind efforts to engage users post-download and drive engagement.
Formerly member of founding team for digital media start-up that delivers personalized audio information (everything but music) to listeners through their mobile phones. Responsible for defining and implementing the entirety of the user experience (from marketing to product), growth management, business and partnership strategy and the origination of internal business functions.
JD - '10 - University of California Hastings College of the Law MBA - '09 - University of San Francisco- Masagung Graduate School of Management
Specialties: Digital Marketing Product Development Mobile User Acquisition Mobile Development
About Resonance Growth Consulting
Clearly articulating the business objectives and how growth interrelates to these challenges is critical to establishing an ambitious and authentic growth strategy.
User-centric focus and careful study of the dynamics created by existing product and business structures should reveal quantifiable opportunities. Use data to discover value producing behaviors and plan to unlock those latent forces.
Carefully design new approaches in product, marketing and business to align the force of your entire organization upon your growth goals.
What we Offer:
PRODUCT VISION & STRATEGY
BUSINESS MODEL DEVELOPMENT / ENTERPRISE GROWTH STRATEGY
USER LTV ANALYSIS & MODELING
DATA DRIVEN EXPERIMENTATION FRAMEWORKS
A/B TESTING / RAPID PROTOTYPING
RETENTION / ENGAGEMENT PROGRAMS
RECOMMENDATION ALGORITHMS & EXPERIENCES
SOCIAL INTERACTIONS AND VIRALITY
Campaign Strategy & Management
Real-Time Bidding / CPI Tracking
Twitter // Facebook Install Ads
BRANDING, MESSAGING, MARCOMM & PR