Alex Trup
Alex Trup
Head of Invention, Taiwan at Mindshare
Taipei, Taiwan
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Company Website:Mindshare

I'm currently the Head of Invention for Mindshare in Taiwan. Mindshare is a leading global media agency that's part of WPP - the world's largest advertising agency conglomerate.

I have worked full-time as a digital marketer in Asia since 2006, after graduating from University of Durham with a degree focused on business, marketing and Asian languages/culture.

I'm particularly interested in cutting-edge products that could be used in marketing campaigns in collaboration with one of our brand name clients, such as Nike, Ford, Mazda, Pepsi, Dyson, Kimberly-Clark, HSBC and many others. So do reach out to me if you think you have something that could be used in co-branded marketing activities that will generate social/PR buzz for all of us.

I'm also always happy to advise on marketing/branding strategies and particularly anything audio/music related (as on the side I like to produce podcasts and have an indie record label).

About Mindshare