Alan Povall
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Alan Povall
Marketing & Sales at Product Nimbus
Canterbury, New Zealand
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https://www.hwtrek.com/profile/alan-povall.1463
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Company Website:Product Nimbus
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About Product Nimbus:

Product Nimbus offers product development consulting services to embedded hardware and software technology companies to help uncover untapped business potential & opportunities.

MARKET VALIDATION: GETTING READY TO TALK TO CUSTOMERS

PART ONE:
WHO ARE YOU BUILDING FOR?
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How knowing your target audience helps you sell more of your product for less effort.

How understanding your audience can stop you from wasting money on the wrong areas.

An easy to follow action plan to get started.


PART THREE:
BUILDING THE RIGHT FEATURES

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Developing functional specifications

The distinction between features & benefits

Using customer avatars to help create more detailed functional specifications

PART TWO:
WHERE ARE YOUR CUSTOMERS?

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Not sure where to find your customers? Here's how to find the best places they like to hangout

An easy to implement action plan to get started on finding your audience, both online and off




PART FOUR:
OUTSMART YOUR COMPETITORS

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Why competitive analysis critical to your success

Where and how to find competing products

A step by step guide how to find and analyze competing products to improve your own product.