About Product Nimbus:
Product Nimbus offers product development consulting services to embedded hardware and software technology companies to help uncover untapped business potential & opportunities.
MARKET VALIDATION: GETTING READY TO TALK TO CUSTOMERS
How knowing your target audience helps you sell more of your product for less effort.
How understanding your audience can stop you from wasting money on the wrong areas.
An easy to follow action plan to get started.
Developing functional specifications
The distinction between features & benefits
Using customer avatars to help create more detailed functional specifications
WHERE ARE YOUR CUSTOMERS?
Not sure where to find your customers? Here's how to find the best places they like to hangout
An easy to implement action plan to get started on finding your audience, both online and off
Why competitive analysis critical to your success
Where and how to find competing products
A step by step guide how to find and analyze competing products to improve your own product.