Aaron Kerson
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Aaron Kerson
Product Manager & Business Owner at PNW Components
Seattle, United States
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https://www.hwtrek.com/profile/aaron-kerson.7307
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Company Website:PNW Components

If you need products made to the highest quality standards while still maintaining low costs, I am your guy. I have successfully brought hundreds of products to market at companies like Specialized and Marin Bicycles as well as my own brand, PNW Components. As of late, I have been running my own company while also consulting to brands who want to create their own line of products, but don't have the connections to make this a reality without using a trading company or risking using an unknown manufacturer. Over the years of working for these large brands, I have made strong personal relationships with top manufacturers (making hardware for brands like Apple) and have assembled a team of engineers, designers and product developers to help bring brand's dream products to life.

The short story: We hate how expensive bike parts are. That’s why we started PNW Components. Our team has decades of experience working for top bike brands in the industry, fostering strong relationships with leading manufacturers and working at the forefront of what’s new in the bike world. What this means for you is top performing product at a fraction of the cost.

The longer, but still kind of short, story: The PNW team rides downhill, enduro, cyclocross, XC, gravel grinders… we’ve even tried unicycles but none of us are very good at that. We think bikes are so rad that we ended up working as bike product managers, product developers, graphic designers and engineers for the top bike brands in the world. During this time, we traveled the world studying bike markets, bike design, and learning from incredible manufacturers about how to create great products at low prices.

But you’re probably sick of hearing our resume, and want to know what this all means for you.

While working in the bike industry, we noticed something; by the time products we designed made it all the way to customers hands, too many parties got their hands in the pot which increased cost significantly. We want to change that model. By keeping overhead costs low, working direct with manufacturers and focusing on engineering products that delivery exactly what customers want but within their budget, we’re able to save you money and ultimately have it stay in your wallet.